We will not use information collected for one purpose for an unrelated purpose without an appropriate lawful basis.

5. Our legal basis for using your information

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing personal information.

Depending on the activity, this may include:

Consent: Where you have agreed to receive marketing emails, where consent is the appropriate basis for publishing photographs, or where consent is required for website analytics.

Public task: Where processing is necessary to carry out a task in the public interest or exercise official authority, where this basis is available to the relevant controller.

Contract: Where processing is necessary to fulfil a contract with you, if applicable.

Legal obligation: Where we must process information to meet a legal requirement.

The lawful basis applicable to each activity will be confirmed by the data controller before publication.

Where we rely on consent, you may withdraw it at any time.

6. Competitions and promotions

We occasionally run competitions and promotional activities to encourage people to explore Leicester and use local bus services.

When you enter a competition, we may collect your name, contact information, competition response and any photographs or other material submitted.

We use this information to administer the competition, assess entries, contact winners and arrange prizes.

Each competition will have its own terms and conditions.

We may need to publish or make available limited information about major prize winners to demonstrate that prizes have been awarded fairly, in accordance with applicable promotional rules. Where relevant, entrants will be informed of their right to object to or limit such disclosure.

Entering a competition will not automatically subscribe you to our marketing emails.

7. Photographs and permission to publish

Some competitions may invite customers to share photographs of their journeys, family days out or experiences exploring Leicester by bus.

Photographs submitted as competition entries will be used to administer and judge the competition.

We will only publish customer-submitted photographs on Leicester Buses Partnership's social media channels with appropriate permission.

Where photographs include children, we will follow appropriate procedures to obtain permission from a parent or guardian.

Permission to publish photographs is separate from permission to enter a competition.

We will not automatically use submitted photographs in future advertising or unrelated marketing activities.

If you wish to withdraw permission for future publication or use of a photograph, please contact us. We will consider the request and take appropriate steps, although we may not be able to remove copies already shared by third parties.

8. Email marketing and newsletters

You may choose to subscribe to Leicester Buses Partnership email updates.

These communications may include:

• News about the Leicester bus network.

• Service improvements and Partnership investment.

• Ticket information, fares and special offers.

• Competitions and events.

• Ideas for days out and exploring Leicester by bus.

We use an email communications service to manage subscriptions and send newsletters.

We will only send marketing emails where the applicable consent and electronic marketing requirements have been met.

You can unsubscribe at any time using the link included in our emails.

9. Website analytics and cookies

Our website uses cookies and similar technologies to support its operation and help us understand how visitors use it.

Essential cookies support basic website functionality and security.

Where enabled, analytics services may collect information about website traffic, page visits, devices and visitor interactions.

We use this information to improve our website and the information we provide.

Where consent is required for cookies or similar technologies, we will ask for it before using them.

For further information about the cookies used on our website, including how to manage your preferences, please see our Cookie Policy.

10. Links to ticket purchasing websites and other services

Our website provides information about bus tickets, fares and travel services.

Some links take you to websites or apps operated by individual bus operators or other ticketing providers.

When you leave our website, the external organisation may collect and process personal information under its own privacy policy.

We recommend reviewing the relevant privacy policy before providing personal or payment information.

Leicester Buses Partnership does not collect payment card information simply because you follow a link to an external ticket purchasing service.

11. Who we share information with

We may share personal information with selected organisations where necessary to operate our website and deliver Partnership activities.

These may include:

• Leicester City Council and participating bus operators, where relevant to an enquiry or activity.

• Website hosting and online form providers.

• Email marketing and communications service providers.

• Marketing and communications agencies working on our behalf.

• Website analytics and technical support providers.

• Organisations assisting with competition administration and prize fulfilment.

• Public authorities or regulators where disclosure is required by law.

Where organisations process information on our behalf, appropriate contractual and security arrangements will be used.

We do not sell personal information to third parties.

12. How long we keep your information

We only keep personal information for as long as necessary for the purpose for which it was collected, taking account of applicable legal requirements and approved retention arrangements.

Retention periods vary depending on the information concerned.